It has already been established, how important SEO is for almost all the businesses in this digital world. SEO cannot be a one-time activity and SEO strategy and content, need to be evolved based on the market scenario and evolution of various search engines and technologies, to stay ahead of the competition. It is important for companies to consider all other search engines like Bing, Yahoo, etc. for their SEO efforts other than just Google, even though the percentage of usage of the rest is comparatively low. If you are thorough with the trends and updates in the SEO world, you have the edge to have higher rankings and stay ahead of your opponents.
The below trends provide an insight into the coming months for SEO and will be very helpful in planning your strategy for 2017:
- Focus on User Intent:
Today, consumers understand very well what their requirement is and they type complete phrases for their queries online. SEO uses Schema Markup or Structure Data Markup to understand website content. This Markup displays the required information for users in a much understanding form. Companies need to focus on that. They need to optimize their content focused towards user intent than just on keywords alone. In 2017, rich results are expected to rise higher with the use of SERP(Search Engine Result Pages).
- Increase in Mobile Searches:
With more and more people using mobile for searching data, desktop usage has become rather stagnant. Mobile search has increased exponentially over the last few years compared to the desktop searches. Google understands this and hence, has made mobile as the first-index search. It is very advantageous for companies now to have mobile-enabled sites for increasing their rankings but if they don’t, Google will just consider the site’s desktop index.
- Voice Search:
In recent years, we have seen a gradual technological growth in voice-based search support systems. Be it Siri from Apple, Cortana from Microsoft or even Google, consumers have been using these voice services majorly for search purposes. These companies have also been working on improving these services simultaneously. This year Voice Search will let the engine recognize the voice as well as understand the voice for fetching the previous access of data, apps and produce the relevant output. 2017 will definitely be the year where businesses need to also understand its importance and incorporate this in their SEO strategy.
- Video Search:
With the emergence of mass social media like Facebook, Twitter and Instagram, online community has stood up and taken notice of how content is the king and how powerful, videos can be in user engagement. Search results now show videos on top, because they know videos are easily marketable with ads and garner more user engagement compared to static ads.
- Machine learning:
Google uses Artificial Intelligence RankBrain algorithm as part of its Machine Learning technology to deliver search results. Likewise, learning from user inputs, trends, source, etc and providing tailored results is going to be the next big thing in SEO.
- Accelerated Mobile Pages (AMP):
AMP Protocol is basically a stripped down HTML page aimed at loading mobile web pages faster. Being able to garner strong support from companies like Google and Twitter, AMP is slowly climbing the charts, especially since it’s an open source.
- Http to Https:
Http is less secured and may allow unwanted ads and threats to your systems. The added security and encryption that https provides allows search engines to give priority to secured sites. For this reason, businesses are now focusing more on shifting to Https, which in fact helps in increasing their ranking.
- App indexing:
In recent years we have a lot of changes in the SEO for Apps. The days are no more only App Store Optimization wherein the index search was possible only in the App Store. We now have App streaming which allows users to go through the app and its details without downloading it on their devices. Although the basic websites may not go out of fashion so soon, Apps seem to be the future and it is important for businesses to keep working towards it.
- Long-tail Keywords:
Long-Tail Keywords have the ability to match up with user’s 3-4 phrases which will be the focus of this year for content ranking.
In all these trends, it is imperative to keep the basic functions of the SEO running. Quality and updated content is the backbone of any successful SEO Strategy of the companies. A set of algorithms have been upgraded and are going through the consistent update to deal with changing marketing strategies and competition.
Some company used this article but did not pay me. Hence, updating the article late over here.
READ: #SHORT TALES